Guide to Setting Up and Using the Braze Playground
If you’ve ever wished for an easier way to test your Braze campaigns without relying on Postman or custom API builds, the Braze Playground is here to make your life simpler. Designed by Massive Rocket, this tool puts the power directly into marketers’ hands, helping you test, tweak, and perfect your campaigns, all without writing a single line of code.
Say goodbye to endless back-and-forth with developers and hello to faster, more creative marketing workflows. Let’s dive in!.
Why Use the Braze Playground?
The Braze Playground is packed with features to make campaign testing a breeze. Here’s what it can do for you:
- Create and manage user profiles without hassle.
- Test custom events and purchase scenarios in minutes.
- Add and update user subscriptions for different notification channels.
- Experiment with feature flags to roll out new functionality safely.
- Preview content cards and in-app messages in real-time.
Whether you’re running A/B tests or setting up complex canvases, this tool is your new best friend. And the best part? No coding experience required, just a basic understanding of JSON payloads for some use cases.
Getting Started: Sign Up
Before you can dive into the Playground, you’ll need to sign up. Here’s how:
- Head over to the Official Braze Playground page.

- Create an Account
- Enter the following
- First name
- Last name
- Business email address
- Company name
- Select your Company size
- Choose a secure password.
- Read over our Privacy Policy, then hit “Submit”
- Enter the following
- Verify Your Email. Check your inbox for a verification email. Click the link provided to activate your account.
- Log In. Once verified, you can log in and start setting up your workspace.

Setting Up Your Workspace
- Select or Create a Braze Workspace App
If this is your first time, you’ll need to set up a workspace app:- Enter Your API Key
- Find it in your Braze account under
Settings > App Settings > [Your App].
- Find it in your Braze account under
- Add the SDK Endpoint
- This is also located in the App Settings section.
- Label Your App
- Use a descriptive name that makes sense to you.
- Choose the App Type
- Select whether it’s for Web, iOS, or Android.
- Enter Your API Key


- Create or Select a User
Next, you’ll need to create a user or select an existing one using their Braze user ID. From here, you’ll have full access to their profile for testing.
Note that if you are using a new account your will connected to your app as an anonymous user.

Exploring the Features
Here’s a closer look at what you can do in the Braze Playground:
Manage User Profiles
- Create new users or update their standard and custom attributes (e.g., name, email, preferences).
- Assign aliases to manage identities across different platforms.

Send Custom Events
- Send custom events with
- Define events using simple JSON payloads.
- Save frequently used events for quick access.

Log Purchase Events
- Input details like product ID, price, and currency.
- Test purchase-related triggers with ease.

Test Content Cards and In-App Messages
- Use triggers to preview how these elements appear to users.
- Reset sessions to reflect new IAMs immediately.

Troubleshooting Tips
Even the best tools come with occasional hiccups. Here are some quick fixes for common issues:
Delayed Changes
- Standard Updates: Changes may take a few seconds to minutes to process on Braze servers due to load.
- In-App Messages (IAMs): Ensure sessions are reset if newly created IAMs don’t appear immediately.
Ad-Blockers
Ad-blocker extensions may block calls to Braze. Disable ad-blockers or whitelist the braze.com domain.
Notifications
- Push notifications aren’t instant and may take a few minutes to appear.
- MacOS Users:
- Push notifications in Safari are unsupported.
- Check Notification Centre and browser settings if issues persist.

Wrapping Up
The Braze Playground is here to make your marketing life easier. Whether you’re testing a new feature or fine-tuning your user experience, this tool gives you the flexibility and control you need to move fast and stay creative.
Ready to get started? Sign up today and take your campaigns to the next level!

