Building next-generation Human Experiences at Scale: Marketing, Product, Engineer, Data and Analytics.
Accelerating Digital Transformation in the Telco World | Dario Bianchi, Chief Digital Officer at MTN
Dario Bianchi | CX spotlight A seasoned executive with over 15 years’ experience in Marketing and Digital, Dario Bianchi now heads up MTN’s digital team as Chief Digital Officer. His prior experience with Orange UK, Vodafone, and Digicel has made him an...
Connecting with Volleyball Fans in Uncertain Times | Motasem Elbawab, Head of Digital at FIVB
Motasem (Mota) Elbawab | CX Leader Spotlight Having fallen in love with sports through Basketball at the age of 6, Mota has traveled the world pursuing his passions in both professional sports and digital. Mota spent 3 years delivering next-generation...
5 Stages of Digital Product Evolution: Where are you today?
Digital products go through 5 key stages. Each stage comes with its own set of challenges, processes, technologies and solutions. Knowing which stage you are in is key because it allows you to know what you should be thinking off,...
How to get started with Customer Lifecycle Marketing?
What is Customer Lifecycle Marketing? Customer Lifecycle marketing is the process of providing your audience with the kinds of communication and experiences they need, want, or like as they move from prospects to customers then, ideally, to advocates. The term...
MobileOne 2019: The European Mobile Conference
We got invited by our friends at Batch.com (thank you!) to join them at MobileOne this month. MobileOne is a European Mobile Conference that used to be very focused on technology but is more and more moving towards Mobile Marketing...
What is Growth Marketing?
Downloads doesn’t mean Growth. Getting downloads does not mean that your users understand your app, it doesn’t mean that they use your app and it doesn’t even mean that they have even logged in. We have been delivering quite a...
