Automate Everything With Braze
At Massive Rocket, we’ve seen how automation done right can transform the way teams build and deliver campaigns.
For years, brands have been stuck in the same cycle of repetitive builds, lengthy QA, and manual updates — what we call BAU Campaign Hell. When we partnered with Gopuff, we discovered a game-changing way to break out of it.
Using Braze Catalogs, we helped streamline their workflows, save countless hours, and elevate campaign quality. This isn’t theory — it’s a story about real innovation, efficiency, and how using the right tools can unlock creative potential.
How Implementing Catalogs Transformed Gopuff’s Workflow
As a Braze and Snowflake agency, Massive Rocket thrives on solving operational inefficiencies for large marketing teams. Our team played a key role in bringing automation to life for Gopuff. By combining sharp thinking with a relentless pursuit of better processes, we worked together to challenge how their weekly campaigns were built and executed.
Before implementing Catalogs, every campaign run — every image swapped or link adjusted — required layers of manual effort. Once we introduced Braze Catalogs, the transformation was immediate. Campaigns that once took hours to build became templates that could be updated in minutes.
Work that felt tedious became structured, collaborative, and efficient. The result wasn’t just faster delivery; it was a smarter way to work.
How Much Time We Were Wasting
Before automation, Gopuff’s team was stuck spending time that added no real value to the customer experience. Every week, two main campaigns went live: “Outrageous Deals” and “Weekly Deals.” The first was omnichannel, involving in-app messages, push notifications, and emails across five user groups. The second was simpler — an email-only campaign. But even then, small changes required repetitive edits across multiple templates.
For “Outrageous Deals,” fifteen separate manual edits had to be made every week. The execution alone took more than an hour, followed by 30 to 45 minutes of QA. Each week, at least two errors slipped through, often small but damaging to overall campaign consistency. All that time — hours every week — wasn’t being spent improving strategy, testing content, or exploring new growth ideas. It was just maintenance. Repetition without innovation.
The Problem
The real challenge was how dependent campaign builds had become on manual steps. Every new promotion required edits in up to fifteen locations. That created long turnaround times and left marketing teams juggling multiple QA versions just to ensure accuracy. With everything managed in separate components, inconsistency was inevitable. Errors crept in. Messages looked slightly different across channels. The feeling of momentum was lost.
This wasn’t just a production issue — it was a creativity killer. The best campaign teams want to experiment, test, and iterate. Instead, they spent most of their energy making sure every push, email, and in-app message matched. What we saw was a clear need for automation and a unified way to manage campaign content — something that could scale without breaking quality.
The Solution: Progressive Rollout of Braze Catalogs
Our solution was to introduce Braze Catalogs — a powerful but often underused feature. We started by applying it to the “Outrageous Deals” campaign, where the manual workload was the highest. Within weeks, Gopuff began to see the benefits. The time to execute dropped dramatically, and QA cycles were reduced. Encouraged by success, we rolled it out progressively to other campaigns, including “Weekly Deals.”
The adoption was smooth and well-received. Once the team realized they could update a single data source and have changes reflected instantly across channels, they never wanted to go back. The result was a workflow that was faster, more accurate, and built for scale — not maintenance.
What Are Catalogs?
Think of Braze Catalogs as a live database sitting inside your campaign ecosystem. Instead of updating each email, push, or in-app message separately, you update a single reference table. Every campaign element — from product images to links and copy — pulls data directly from this catalog.
It’s the equivalent of a restaurant updating its menu in one place and having every printed and online version reflect that instantly. No manual edits. No copy-paste errors. Just consistency and speed. For Gopuff, this meant finally having a single source of truth for every campaign asset.
Results
Once the Catalogs process was in place, the impact was dramatic. Campaign build time dropped by 75–80%. What used to take over an hour could now be done in under fifteen minutes. QA time was cut nearly in half, thanks to having one centralized source of content. Errors became a rarity rather than a routine part of campaign delivery.
The improvements didn’t stop there. Scalability improved too — campaigns could now handle more variations, channels, and audiences without additional workload. For the Gopuff team, this translated into peace of mind. Deadlines felt manageable. Communication became clear. The focus naturally shifted from fixing issues to experimenting, optimizing, and growing the overall lifecycle program. Client satisfaction soared as a result — faster turnaround, fewer delays, and visibly higher quality delivery every week.
Why This Matters
Reducing repetition is more than a matter of convenience; it’s about changing how teams think and operate. By eliminating manual labor, marketers can finally spend more time being creative and strategic rather than acting as human automation scripts. The speed at which campaigns can now be built and tested means brands can react to market changes almost instantly.
Moreover, this shift builds confidence. When teams know their campaigns are aligned across every channel, they can experiment without fear. New teammates can join and ramp up quickly thanks to standardized setups. What we’ve built with Gopuff through Braze Catalogs represents a model for modern marketing operations — clean, efficient, and scalable.
At Massive Rocket, our goal is to help brands break cycles of inefficiency and turn technologies like Braze & Snowflake into true enablers of growth. Every tool has potential — it’s the way you use it that creates real transformation.
Conclusion
What we achieved with Gopuff proves that intelligent automation isn’t just about doing work faster; it’s about doing better work. By cutting repetitive processes, we gave their team the space to innovate, test ideas, and focus on growth. Braze Catalogs are a game-changer for any brand still running on old workflows. While legacy systems like Salesforce often lock teams into time-heavy maintenance, composable, data-driven stacks built with Braze & Snowflake open the door to continuous improvement. This is the future of marketing automation — not just faster, but smarter.
