Braze Recognized as a Leader in Gartner’s 2023 Magic Quadrant for Multichannel Marketing Hubs

Braze Recognized as a Leader in Gartner’s 2023 Magic Quadrant for Multichannel Marketing Hubs

Braze Recognized as a Leader

Braze has achieved an impressive milestone by being named a Leader in Gartner’s 2023 Magic Quadrant for Multichannel Marketing Hubs. This recognition from Gartner, a globally renowned research and advisory firm, signifies Braze’s exceptional position in the multichannel marketing space and underscores its capabilities in the rapidly evolving world of customer engagement.

With 100+ engagements across the EMEA, US and APAC regions, Massive Rocket and Braze have consistently delivered value, transformed organizations and accelerated outcomes for customers such as Gopuff, Hastings, Euroleague Basketball, and Deezer.

Massive Rocket is a business and technology consulting company focused on delivering value to Braze customers across global industries like Media, Gaming & Entertainment, Consumer Goods, Sports, and Banking.

Gartner’s Magic Quadrant

Gartner’s Magic Quadrant methodology is a well-established framework that helps organizations assess technology vendors in various markets. Vendors are evaluated based on their ability to execute their strategies and the completeness of their vision. The Magic Quadrant places vendors into one of four quadrants, including Leaders, Challengers, Visionaries, and Niche Players.

Braze’s ascendancy to the Leader quadrant is a testament to its robust Customer Engagement Platform and its increasing influence in the enterprise martech landscape. Specializing in native cross-channel customer engagement and journey orchestration, Braze has demonstrated excellence in serving B2C marketers across industries such as retail, financial services, and healthcare.

Source: https://www.gartner.com/doc/reprints?id=1-2F5CIX6J&ct=230929&st=sb

Key Strengths Recognized by Gartner

Modern Architecture: Braze’s architecture is built on a stream processing framework, offering a unified solution for traditional campaigns and orchestrated customer journeys. This architecture, akin to a Customer Data Platform (CDP), not only integrates seamlessly with CDPs but also introduces innovative features like data transformations, streamlining martech stacks.

Market Momentum: Braze has witnessed remarkable growth and garnered attention from organizations of all sizes. Its transparent pricing model, based on monthly active users, has resonated well with customers. Additionally, Braze’s proactive services have received acclaim from Gartner Peer Insights reviewers.

Messaging Innovation: Braze’s commitment to innovation is evident in its introduction of generative AI integration and support for conversational channels like WhatsApp. Users can easily create and store text and images in Braze’s asset library, enhancing personalization capabilities. The user-friendly journey builder, Canvas Flow, has received accolades for its ease of use.

Braze’s recognition as a Leader in Gartner’s 2023 Magic Quadrant for Multichannel Marketing Hubs is a testament to its rapid growth, innovation, and dedication to serving the evolving needs of marketers. As organizations seek to enhance their customer engagement strategies, Braze’s position as a Leader underscores its relevance and reliability in the multichannel marketing landscape.

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Filip Nedelkovski
Filip Nedelkovski

CRM Training Lead / Growth Manager As one of my main responsibilities at the company is my role as a Braze Implementation Consultant. This entails doing delivery in EMEA through evaluating and coordinating all implementation activities on projects, including integration, documentation and support activities. Apart from that, I am a CRM Training Lead. In that role, I am responsible for managing the team on our side and delivering appropriate training so the new members can deliver on Braze projects impeccably. We create multiple processes, structures, and internal training sessions with all the documentation that the new members would need to meet partners’ and clients’ expectations.

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