Articles – Massive Rocket Insights

Braze Migration Planning Guide: Steps, Checklist & Best Practices

Migrating to Braze Planning your migration to Braze? This white paper, crafted by the experts at Massive Rocket who have spearheaded over 150 successful Braze implementations, is your essential guide to harnessing the full power of this cutting-edge customer engagement...

December 22, 2025

How to build an AI-Ready CDP with Snowflake & Braze?

Customer Data Management Snowflake

How to build an AI-Ready CDP with Snowflake & Braze?

How to build an AI-Ready CDP with Snowflake & Braze? Over the past decade at Massive Rocket, we’ve witnessed firsthand the growing importance of data management when working with global, multi-brand Braze customers. We’ve tackled over 200 projects across the...

April 14, 2025

Marketing

Building Products that Customers Need through Clear Communication, Thoughtful Data Analysis and Continuous Experimentation with OAG Chief Product Officer, Natalie Seatter

When developing a product, it can be dangerous to make assumptions about how to prioritize new features and updates. Sometimes, what customers want and what they need are two different things and a product manager must use data to bridge...

February 9, 2021

Analytics

The Evolution Of Fan Engagement In The Music Industry (Trust, Value & Data) With Audio Network Chief Product Officer, Matthew Hawn

Matthew started his career in San Francisco, working as a technology journalist for Macworld Magazine — one of the first companies to turn a print magazine into an online, multimedia experience. He went on to work for Entertainment Weekly, ID...

April 27, 2020

Checklist: How to Pressure-Test a Behavioural Signal

You’ve all heard the saying before… An elephant never forgets.And numbers can’t lie. Hmmm…maybe I’ve got confused there, but separately, both can be true. A dashboard is a factual record based on data. And whilst it also may not lie,...

August 6, 2026

The EV customer who leaves won’t tell you they’re leaving

I was on a call a few weeks back with someone I’ll call Priya (names have been changed to protect the innocent). Priya, the ops lead for one of our clients, was going through last month’s site numbers. Visits were...

August 6, 2026

Your first Agentic CRM audit: 5 steps to find your best automation candidate

Most teams trying to move from rules-based to agentic CRM start in the wrong place. They pick the journey that’s easiest to build, or the one a platform demo made look impressive, rather than the one actually worth the investment....

August 3, 2026

From rules-based to agentic CRM: a practical guide for QSR brands

AI QSR

From rules-based to agentic CRM: a practical guide for QSR brands

If we’re being totally honest, most QSR CRM programmes run like a recipe. Someone, at some point, sat down and wrote it out. If a customer signs up, send a welcome. If they haven’t visited in 30 days, send a...

August 3, 2026

Agentic CRM: what it is, what it isn’t, and why it matters now

AI Customer Data Management

Agentic CRM: what it is, what it isn’t, and why it matters now

“Agentic” has landed in front of almost every CRM pitch this year, and most of what’s behind it is the same static segmentation logic with a chatbot bolted on the front. That’s a problem, because underneath the noise there’s a...

August 3, 2026

Agentic CRM with Databricks and Braze: Your 10x Growth Engine

AI Databricks

Agentic CRM with Databricks and Braze: Your 10x Growth Engine

Agentic CRM with Databricks and Braze Everyone is talking about Agentic CRM — AI agents that can build campaigns, optimise journeys, and personalise experiences at scale. But the part many organisations still underestimate is the data foundation beneath it. Without...

July 27, 2026