Building next-generation Human Experiences at Scale: Marketing, Product, Engineer, Data and Analytics.
Loyalty sales up, loyalty spend down 25% – what QSR CRM teams should copy
Some days I wake up with weird stuff in my head. This morning, for totally unknown reasons, it was Brewster’s Millions. You know, that 80s film with Richard Pryor, where he has to spend $30 million in 30 days, with...
QSR traffic isn’t coming back – your growth is hiding in the gaps
If we’re being totally honest, most of us in QSR marketing have spent the last couple of years waiting for the consumer to cheer up. And I get why they haven’t. Bills are up and budgets are stretched, and that’s...
Why Migrate from Iterable to Braze? Key Differences Compared
Teams migrate from Iterable to Braze primarily for real-time, event-driven engagement at scale: stronger cross-channel orchestration, deeper segmentation, and Liquid-based personalisation triggered by live user actions. Below, the full comparison, and when you’re ready to move, the step-by-step migration guide....
Agentic CRM Certification
Agentic CRM Certification Programme Massive Rocket has launched an Agentic CRM Certification Method: a practical framework for designing, governing and scaling Agentic CRM across the customer lifecycle. The course is designed for CRM, lifecycle marketing, customer engagement, data, product and...
A Dear John letter to my petrol forecourt
I’ve always loved driving. Not just as a way of getting somewhere, but as a whole thing in itself. I quite often would drive the long way round just because I’m not ready to arrive yet. My beloved Honda Type...
How to Run a “Go to the Shop” Session
How many times have you been in a meeting when a senior leader asks, “Have you ever used the app?” Only for blank faces staring back at them from around the table. I would hope not all, but definitely most...
