Building next-generation Human Experiences at Scale: Marketing, Product, Engineer, Data and Analytics.
Checklist: How to Pressure-Test a Behavioural Signal
You’ve all heard the saying before… An elephant never forgets.And numbers can’t lie. Hmmm…maybe I’ve got confused there, but separately, both can be true. A dashboard is a factual record based on data. And whilst it also may not lie,...
The EV customer who leaves won’t tell you they’re leaving
I was on a call a few weeks back with someone I’ll call Priya (names have been changed to protect the innocent). Priya, the ops lead for one of our clients, was going through last month’s site numbers. Visits were...
Your first Agentic CRM audit: 5 steps to find your best automation candidate
Most teams trying to move from rules-based to agentic CRM start in the wrong place. They pick the journey that’s easiest to build, or the one a platform demo made look impressive, rather than the one actually worth the investment....
From rules-based to agentic CRM: a practical guide for QSR brands
If we’re being totally honest, most QSR CRM programmes run like a recipe. Someone, at some point, sat down and wrote it out. If a customer signs up, send a welcome. If they haven’t visited in 30 days, send a...
Agentic CRM: what it is, what it isn’t, and why it matters now
“Agentic” has landed in front of almost every CRM pitch this year, and most of what’s behind it is the same static segmentation logic with a chatbot bolted on the front. That’s a problem, because underneath the noise there’s a...
Agentic CRM with Databricks and Braze: Your 10x Growth Engine
Agentic CRM with Databricks and Braze Everyone is talking about Agentic CRM — AI agents that can build campaigns, optimise journeys, and personalise experiences at scale. But the part many organisations still underestimate is the data foundation beneath it. Without...
