Building next-generation Human Experiences at Scale: Marketing, Product, Engineer, Data and Analytics.
Why Migrate from Iterable to Braze? Key Differences Compared
Teams migrate from Iterable to Braze primarily for real-time, event-driven engagement at scale: stronger cross-channel orchestration, deeper segmentation, and Liquid-based personalisation triggered by live user actions. Below, the full comparison, and when you’re ready to move, the step-by-step migration guide....
Agentic CRM Certification
Agentic CRM Certification Programme Massive Rocket has launched an Agentic CRM Certification Method: a practical framework for designing, governing and scaling Agentic CRM across the customer lifecycle. The course is designed for CRM, lifecycle marketing, customer engagement, data, product and...
A Dear John letter to my petrol forecourt
I’ve always loved driving. Not just as a way of getting somewhere, but as a whole thing in itself. I quite often would drive the long way round just because I’m not ready to arrive yet. My beloved Honda Type...
How to Run a “Go to the Shop” Session
How many times have you been in a meeting when a senior leader asks, “Have you ever used the app?” Only for blank faces staring back at them from around the table. I would hope not all, but definitely most...
Checklist: How to Pressure-Test a Behavioural Signal
You’ve all heard the saying before… An elephant never forgets.And numbers can’t lie. Hmmm…maybe I’ve got confused there, but separately, both can be true. A dashboard is a factual record based on data. And whilst it also may not lie,...
The EV customer who leaves won’t tell you they’re leaving
I was on a call a few weeks back with someone I’ll call Priya (names have been changed to protect the innocent). Priya, the ops lead for one of our clients, was going through last month’s site numbers. Visits were...
